Why you won’t be receiving gifts from your dental product suppliers any longer
Do your dental product suppliers tend to ‘throw things in’
or give you gifts on special occasions? If so, you can expect that to stop.
The revised Australian Dental Industry Association (ADIA)
Code of Practice, implemented on 1 January, prohibits its dental product supplier
members from offering gifts to dental professionals when they order, purchase
or are being supplied with therapeutic products.
The ADIA made this revision after the Australian Government
expressed concerns that marketing and promotional activities in the therapeutic
products industry may inappropriately influence the decision making of
healthcare professionals.
ADIA Chief Executive Officer Troy Williams said, ‘Although
there was no suggestion that this was occurring in the dental industry, ADIA
was pleased to work within an Australian Government requirement that
there be consistency across the codes published by all associations in the
therapeutic products sector. Thus the dental industry now works within the same
framework as not only elsewhere in the medical devices sector, but also the
medicines sector.’
This
revised Code supports the dental industry’s commitment to the ethical promotion
of dental therapeutic products.
Further information:
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