Thursday, January 11, 2018

New ad campaign highlights obscene level of sugar in frozen drinks

An alliance of leading health organisations, including the Australian Dental Association, has launched an advertising campaign to educate people about the alarming amount of sugar in popular frozen drinks.

The 'Don’t Be Sucked In' campaign launch coincides with the height of summer – a time when people are more prone to being tempted by a slurpee or frozen coke to cool down.

Chair of Cancer Council Australia’s Public Health Committee Craig Sinclair said, 'Frozen drinks in particular contain ridiculous amounts of added sugar – even more than a standard soft drink'.

‘At this time of year it’s almost impossible to escape the enormous amount of advertising and promotions for frozen drink specials on TV, social media and public transport,’ Mr Sinclair said.

‘These cheap frozen drinks might seem refreshing on a hot day, but we want people to realise they could easily be sucking down an entire week’s worth of sugar in a single sitting.’

You can help get the word out by recommending to your patients to stick with healthier alternatives – like ice water.

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